I am an information design executive that spends my week visualizing complex information for businesses that want to cut through the haze of ridiculous amounts of information they expect their customers and employees to understand. I also lecture at the University of Wisconsin-Madison, teaching the next generation of graphic designers to add information design and visual storytelling to their skill set. Never has it been more crucial that critical thinking play a role in how we present information. See more in my blog roll.

I work with teams and companies to create design that:

Makes complex information easy to understand.
Saves time.
Shows how to do a job.
Clarifies how to use or assemble a product.
Helps make a decision.
Makes the customer happy.
Improves the bottom line.
Raises money.
Gets buy in.


I like to draw that picture for you.

Funnel Incorporated
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